INTRODUCING OUR NEW PRODUCER, ALI FORD
February 9, 2021
We are excited to announce that Ali Ford is joining Transform as our new Producer.
Ali has an incredible producing track record, specialising in multi-disciplinary devised work, socially engaged practise and non-traditional, site-responsive experiences. She is excited by bold, innovative and politically-charged performance on both a local and international level, bringing communities together and reimagining what theatre can look like and who gets to make it.
As an independent producer, Ali has worked with political site-specific theatre company Common Wealth, award-winning artist Debs Newbold and Nesta-awarded TheatreState, of which she is Co-Director alongside Tess Seddon. Ali was previously Programmer and Producer at Square Chapel Arts Centre in Halifax, where she led on the programme of new work, artist development, co-production and commissioning. Ali is a graduate of University of Leeds.
Transform’s new Producer Ali Ford said:
‘I’ve been a long-time fan of Transform festival – I think one of my first encounters was David Rosenberg’s Ring in 2014 and it was one of those moments where a piece of work catches you off-guard and completely shifts your perception of what theatre can be – so it goes without saying I am buzzing to join the team and be part of the next phase of development for the festival; a challenge which will no doubt continue to catch me off guard as we try and respond to the ever-changing environment around us. Festivals have the ability to connect people, places and ideas across the world and Transform reflects everything I value most about this bonkers industry and this beautiful city I get to call home.’
Transform’s Creative Director Amy Letman said:
‘I’ve admired and respected Ali’s work for many years and am thrilled she will be joining Transform as our Producer, at such an important moment in the festivals evolution. Ali has tons of experience producing complex projects of all shapes and sizes and is a brilliant and instinctive producer who is fundamentally artist centred in her approach. Ali’s values align completely with Transform’s and I can’t wait to start collaborating with her to plot and plan future projects and festivals.’
Ali’s appointment is the first of a handful of key roles Transform is recruiting over the coming months to support the next phase of the company’s evolution and the creation of projects and festivals for 2021-2023 and beyond.